Monday, 7 August 2017

Magritte VR Experience inside a giant bowler hat pays tribute to surrealist painter in Belgium

Magritte VR Experience inside a giant bowler hat pays tribute to surrealist painter in Belgium


virtual reality 

Sunday, 6 August 2017

Advertising inspired by famous painters

Advertising inspired by famous painters

Artists can rarely imagine what will happen to their work once they make it public. Will it be popular or not? Will people understand it or appreciate it? Hard to tell. Even harder to tell is whether the work will inspire others. The ads presented in this collection have been inspired by popular paintings, making the artworks a little more popular every time.

1. Salvatore Dali

The surrealistic painter had created some ads himself, but not only. His style was also often copied in advertising.
Lipton’s take on Dali’s famous melted watches, melted lipton labels.
Volkswagen used the visual style, distorted people and objects, to advertise its cars.
Russian brand Hi-Fi Audio’s advertising copying Dali’s Madonna of Port Lligat.

2. Hokusai

The japanese ukiyo-e master was often copied, but it was more in popular culture than in advertising. However, marketers did take advantage of some of his most famous painting.
A great wave made of jeans for this Levi’s billboard.
A billboard in Hokkaidō, Japan.

3. Leonardo Da Vinci

If Leonardo’s descendants received a dollar for each ad published that was inspired by their ancestors, they could probably bail out Greece by now.
Mona Lisa gets some company for this online dating service commercial.
A blasphemous copy of the Last Supper to advertise some online gambling website.
An encyclopedia that promises to get more information.
Pizza Hut also took on Mona Lisa by striking that same pose as Leonardo’s model on a photography.

4. Picasso

The spanish artist’s unusual shapes are often used by advertisers to create a visual reference.
A fake Picasso created to advertise a fitness center in Czech Republic.
An ad for the Renault Megane, promoting the airbags and security.
Excellent ads that creates a Picasso-style car for Mazda.
Here you find a Picasso quickly sketched on a Mountain Dew ad.

5. Auguste Rodin

To the general public, Auguste Rodin’s most famous work is by far the Thinker, a sculpture of a man sitting down in a thinking pose.
An ad for brain nutricient that tries to show the effects on the child by making him adopt the thinker pose.
On Nova 96.9’s ad, the thinker comes as a background shadow.
A poor taste one and probably a bad use of the sculpture in an ad.

6. René Magritte

René Magritte is not the artist that was the most copied directly in advertising, but he is probably one of the painters who inspired the world of advertising the most in terms of ideas.
Volkswagen once again with an atmosphere inspired by Magritte’s paintings.
Magritte’s self-portrait used to sell… a blender.
Multi-focus lens well illustrated by this Magritte inspired visual.
Allianz presents a hammer as a finger squasher, using for that the famous Magritte painting.

7. M.C. Escher

Escher is famous for his mind-tricking perspectives, often adapted in advertising.
Brilliant take on Escher’s stairs by Lego, the slogan is just perfect: “Create the impossible”.
Volkswagen put its cars in strange situations to sell their commercial vehicles.

8. Andy Warhol

Warhol also was involved in advertising as an actor himself, his work was often inspired by products and ads, then became to subject of advertising itself.
Warhol became such an icon himself that adding his hairstyle on an elephant makes the reference immediatly recognizable.
Lexus takes the visual style of Warhol to promote their products.
For no obvious reasons, Orbit uses Warhol-like design for its advertising.

9. Van Gogh

The flamish painter’s most famous paintings are often used in advertising, easily recognizable with their unique style.
Van Gogh’s sunflowers have been replaced in this Lexus ad, pretty cool.
Zeldox is a medicine for curing schizophrenia, they try to demonstrate how their product could have saved Van Gogh’s ear.
Not a very good ad if you ask me, but it does use a famous painting of Van Gogh.
A brilliant one, the Alliance Française suggests you to discover new perspectives by learning french.

10. Piet Mondrian

Mondrian’s abstract paintings using basic colors influenced layout and color theory in his time, it also influenced advertisers later on.
DeSerres is an art store that used over 600 bottles of paint that recreated a Mondrian on their ad.
Art logistics company that makes sure that your artworks aren’t broke when they arrive, clever ad.
Enjoyed this post? Share it!

The Surreal Legacy of Adman-Turned-Fine-Artist René Magritte

The Surreal Legacy of Adman-Turned-Fine-Artist René Magritte

Magritte also worked as an art forger.
Réne Magritte, Le Fils De L'Homme (Son of Man), (1973) Photo: courtesy Thurston Royce Gallery of Fine Art, LTD.
René Magritte, Le Fils De L'Homme (Son of Man), (1973) 
Photo: courtesy Thurston Royce Gallery of Fine Art, LTD.
Surrealist painter René Magritte created some of the most instantly recognizable images of the 20th century. Using appropriated motifs and weaving them into his paintings, Magritte created timeless surrealist works that—despite the many times they themselves have been appropriated—still look fresh today.
Born in Belgium in 1898, Magritte’s early life was marked by tragedy as his mother sadly took her own life when he was only 13 years old. It is rumored that she was found, drowned, with her dress covering her face—an image that would reoccur throughout his work.
As a young man, Magritte studied at the Académie Royale des Beaux-Arts in Brussels from 1916 to 1918, but ultimately found traditional study uninspiring.  When he left art school, he worked as a draughtsman in advertising and in a wallpaper factory. It was during this time that he developed his keen knowledge about the power of clear messaging through imagery.
René Magritte <i>Le passager du transatlantique</i> (1936) <br> Photo: Gallery Automne
René Magritte Le Passager du Transatlantique (1936) 
Photo: Gallery Automne
He began painting full time when he signed a contract with the gallery Le Centaure in 1926, and it wasn’t until a year later that he exhibited his early Surrealist work in his first exhibition, in Brussels. The show was excoriated by critics, and the disheartened young artist moved to Paris, where he met other Surrealists and his career really began to blossom.
Surrealism was following in the footsteps of the Dada movement, and Paris was at the center of all things avant-garde. On moving to the French capital, Magritte quickly met André Breton and other members of the experimentally playful movement.
Magritte returned to Brussels in 1930, and resumed working in advertising. He continued to paint, and spent time working at the house of Surrealist patron Edward James in London. James is featured in two of Magritte’s works, Le Principe du Plaisir (1937) and La Reproduction Interdite (1937).
Réne Magritte<i>La Cascade (The Waterfall)</i> <br> Photo: courtesy Masterworks Fine Art Gallery
Réne Magritte La Cascade (The Waterfall) (1961)
Photo: courtesy Masterworks Fine Art Gallery
Magritte’s most famous works—in keeping with the Surrealist tradition—question the nature of reality and perception, most notably in his painting of what appears to be a pipe, This is Not a Pipe (1928–29). There is much debate as to the true meaning of this work, but the most accepted read is that this painting is not an actual pipe, but a painting of a pipe—or, rather, the idea of a pipe as represented by the artist.
“If the dream is a translation of waking life, waking life is also a translation of the dream,” he is often quoted as saying.
The Surrealist movement was made up of a variety of writers, artists, and thinkers, and as Magritte’s imagery became more sophisticated, he increasingly drew on imagery from literature, the media, and other artists’ work to create thoughtful narratives and visual puns.
René Magritte <i>Les valeurs personelles (Personal Values)</i> <br> Photo: courtesy Masterworks Fine Art Gallery
René Magritte Les Valeurs Personelles (Personal Values) (1952)
Photo: courtesy Masterworks Fine Art Gallery
“I’ve got nothing to express,” he exclaimed in an interview in 1951.“I simply search for images and I invent…only the image counts, the inexplicable and mysterious image, because all is mystery in our life.”
Magritte used imagery from the writings of Edgar Allen Poe, André DerainPablo Picasso, and the metaphysical artist Giorgio de Chirico. He also repeated his own motifs throughout his career, including the most famous, an anonymous businessman in a bowler hat. By returning to the same themes again and again, he created layered visual references and a kind of ongoing narrative.
In Belgium after the second World War—although this is when Magritte created some of his most famous works—there little money for art, and Magritte supported himself through forgery. He replicated artworks, including Picassos, and even forged banknotes in a scam he ran with his brother.
René Magritte <i> La magie noir (Black Magic)</i> <br> Photo: Masterworks Fine Art Gallery
René Magritte La Magie Noir (Black Magic) (1945)
Photo: Masterworks Fine Art Gallery
It was during the 1960s that Magritte became widely recognized, and he exhibited at MoMA in New York in 1965, two years before his death at the age of 68. Magritte’s accessible painting style and clear, allegorical—sometimes borrowed—imagery has been credited with influencing the Pop Art movement. Artists who cite him as an important influence include Andy WarholJohn BaldessariJasper Johns, and Ed Ruscha, among others. Magritte nevertheless sought to distance himself from Pop Art.
Magritte’s work has truly entered the mainstream, and is appreciated by an audience wider than one typically enjoyed by a fine artist. His painting The Son of Man (1946) was prominently featured in the classic heist movie, The Thomas Crown Affair (1999), and in cult movie director Alejandro Jodorowsky’s avant-garde fantasy film, The Holy Mountain (1973).
More recently, a large-scale exhibition at LACMA exploring Magritte’s influence on contemporary art: “Magritte and Contemporary Art: The Treachery of Images” ran from 2006–2007. In 2013, the Museum of Modern Art dedicated another retrospective to this artist, “Magritte: The Myster of the Ordinary, 1926–1938,” featuring 80 paintings, collages, and objects.
Magritte enjoyed real fame during his lifetime, and was well-respected in his native Belgium. In honor of their native son, the comprehensive Musée Magritte opened in Brussels in 2009, with a collection of 200 works, including photography and film.
Through these and other exhibitions, Magritte’s widespread influence continues to endure.
Follow artnet News on Facebook.

Saturday, 5 August 2017

daan verhoeven


inspiration -or umbrella underwater

7th August 2014
One of the things i love about photographing underwater is how fluid you have to be -everything moves, in all directions, light changes with each wave and unless you anchor yourself, you are going to be floating about as well. So not only is your subject constantly changing position, so is the light and so are you; it’s the opposite of studio photography. So i tend to go into shoots with only a general idea -somebody diving through a bubble ring, dancing in red dress- and then play around with it once we’re under.
skylady 3
But every once in a while i get a specific idea, an image i want to create. That tends to make me nervous, because i know water and know better than to impose my will on it. And in general, especially with specific ideas, reality wins and usually turns out to be way more complex and better for it. That is one of the reasons i enjoy photographing freediving competitions so much: it happens, i’m a witness and all i can do is roughly pick the perspective i think suits the action. When i work on land i also prefer documenting rather than arranging. Letting it happen rather than making it happen.
That’s all fine, but ideas have a mind of their own and will bug you to exist. Normally i can’t trace my ideas; like dreams, they surprise me and show me that it might be my head, but i have little clue of what’s going on inside there. But this one, i can not only remember popping up in that random head of mine, but also i can trace it to its origins: it’s Magritte.
Renée Magritte, Belgian surrealist, has made me smile and left me in wonder for as long as i can remember. I love his work, from the man with the apple head to the pipe to raining business men. His conceptual works have that delicious combination of being both intelligent and pretty, but i also have a soft spot for his more straight forward work. The empire of light does something profound to me every time i see it, like recognising a stranger.

So when the businessman popped into my head, underwater of course, i saw where he came from. And i knew what i’d have to do. And i thought it’d be impossible.
golconda v3

I thought i was going to have to do something like this in the sea, with lots of changes in circumstances, in a real suit, freezing my ass off and drowning, etc. So no, not this picture, not this idea. But the umbrella underwater idea was too funny, and i was kinda thinking of doing the apple man as well (will still do that, next time i’m in the Blue Hole). But too difficult, i thought, to actually pull it off.
I hadn’t counted on serendipity. A few years back i was looking into superman costumes for a video idea i had and i came across something called ‘second skin costumes': lycra outfits in one piece that looked like the superman costume. But they also had them in other colours and themes, including tuxedos, and yes, business suit. It was weird, and a bit kinky, but i made a mental note -the business suit problem had a possible solution. I’d be able to swim and move in that. Then my friend Eric van Riet Paap of be-water  provided the other missing link: he’d secured two days of diving in Nemo 33, the world’s second deepest pool. I’d have 6 hours of a controlled, deep environment. And and and: Nemo 33 is located in Brussels, where Magritte lived and where his museum is.
Too good. So as much trepidation as i feel with specific idea for UW shoots, i started preparing for this one. I bought the suit, a bowler hat, an sturdy umbrella, and in the process of searching i also found a suit that had Magritte written all over it: a cloud suit.
george-5658 v2
lady of the clouds rises

It all came together: the anonymous female figure, the clouds, the hat, the umbrella, Brussels, the surreal.  I played with the themes, gave them my own spin, and apart from the raining businessmen thing, didn’t try to copy Magritte too literally -ceci nest pas un Magritte. At the end, my friend Eric had time to don the suit and we created what turned out to be my favourite image of the session: cloud lady sheltering under business man’s umbrella. I rarely name my pictures but i’d like to call this one The possibilities of a rainy day.
the possibilties of a rainy day

Of course the umbrella broke instantly, the apple was too much trouble to work with (next time) and reality got in the way most wonderfully, but i’m very glad with the results and am planning to do more planned stuff, more inspirations. Maybe with even sturdier umbrellas.